I just did my whole car with RaamMat -
www.raamaudio.com. Do a search on eBay for RaamMat, I think that is the only way he is selling it right now, or e-mail Rick:
raam@raamaudio.com. Very nice guy. I used 2 1/2 rolls for the project and a bunch of Ensolite foam. This difference is really amazing.
If you don't feel like gutting the whole car and spending 4 days on the install, just doing the truck and front doors should make a big change. Any of the premium Butyl based brands - Dynamat, RaamMat. Second Skin and others should perform similarly. There are slight differences in composition, but any should work. Watch out for the asphalt based products. They may not stand up to high temperatures and molten tar inside the car isn't what you want.
The mats all serve to dampen resonant vibrations in sheet metal. This reduces the overall background noise level that get going once the car starts humming along with road and engine noise. They also serve some barrier function, preventing sound from entering the vehicle. Just as you don't want your sub enclosure vibrating, these products apply the same principle to the areas of the car you treat. They also add some structural strength to the sheet metal, reducing energy loss through the flexing of the car's panels. To further quiet the car, use an absorbing material like Ensolite that sucks up high frequencies.
It is some work to do, but the results are outstanding. It is 1:30AM asd I write this, and I just got back from a drive - just because I wanted to enjoy the sound of the car.