OMG LOL!!!!! Now THAT is funny right there.
Wouldn't that be funny if this was all a prank and they just wanted to see what would happen if they said they were closing up shop? Then they sell out and everyone is hash tagging the twinkie 24/7... Best PR stunt of all time. Why buy a super bowl add when you can just close down for a week and sell out of a billion twinkies in a day.