I have a friend I have known for 10 years. We went on a coffee date first, just to get to know each other a bit. We agreed to a second "real" dinner and a movie date. Over dinner, something in my gut just told me he wasn't the guy for me. So I immediately friend-zoned him. Over the years I have seen this man get crushed on by damn near every type of woman out there. He even went as low as dating someone out of his league. Knowing him now after all these years, I would have strangled him had I tried to get involved with him. He is the sweetest guy too, but the women here in Chicago string him along until they realize he isn't made of money or as successful as the clothes he wears. He took the Tom approach of things when he turned 36. Changed his attitude around, clothes, type of cars he drives, job positions, dyes his hair, veneers, teeth whiting, got involved with different charities/projects... the works! And still at 43 he's stuck with a thumb up his ass. His last girlfriend lasted 2 months in 2009. She was banging one of the his friends from NIU.
I'd probably rate him a 4 out of 10 looks wise, but a genuine guy with a heart of gold, he is a 10.